Toller Case mit Branding für Optimate GmbH

  • Optimate
  • Concept
  • UX/UI
  • 3D Renderings
  • Development
Optimate

Optimale is a young spin-off start-up from Trumpf, a major machine manufacturer based in the south of Germany. Their idea: Create a SaaS that analyses and optimises construction parts – based on machine learning and the vast knowledge of their parent, Trumpf.

As with every early-stage, resources were scarce. Instead of creating a new logo, we were asked to iterate on the existing one and to create branding around it.

  • Optimate
  • Optimate
  • Optimate
  • The DIN font can almost be considered a natural fit. It is the German norm font, originally designed for industrial application in the 30ies and still widely used, e.g. for street signs on the Autobahn.

Combining the modern world of SaaS and the almost traditional world of German manufacturing was a challenge we were eager to tackle. To strike a technical look, we defined a primary color scheme that is focussed around Gunmetal Grey and Charcoal as primary background colors.

It is complemented by high-contrast highlights in Emerald Green and White, each with supporting shades for interface states and hierarchy.

Sandy Orange and Indian Red add depth and complexity to the pallets and provide great utility e.g. for warnings and errors. The bigger picture always in mind, those additions are key for creating a scheme that is not only fitting for the website but for application on the platform's UI as well.

Optimate

Optimate’s service is straightforward to use but immensely complex under the hood. As with most projects, we aim to communicate the value prop's essence right away. No visitor, no matter how small their attention span might be, should leave the site without a basic idea of what Optimate does.

To achieve this, we created a partly interactive before/after comparison, illustrating how construction parts turn from clunky chunks to lean and efficient pieces. Without reading a single word or scrolling, visitors get to understand what this service can do for them.

  • Optimate
  • Optimate
  • Optimate
  • The DIN font can almost be considered a natural fit. It is the German norm font, originally designed for industrial application in the 30ies and still widely used, e.g. for street signs on the Autobahn.
  • Optimate

Custom illustrations of Optimate's features, together with a minimalist style, clearly inspired by technical drawings and line grids, convey an air of quality and professionalism. The overall reduced elements and sparse use of text add to the idea of an accessible user experience and an overall easy interaction with the service.

On the 'Optimization' page, we picked up the 3D renders and added an interactive and more detailed layer. Visitors can click through an example part to get a better idea of how Optimate achieves its reduction of material and costs.

Optimate

Saw anything you like – want to spend some money on looking good online? 
Or do you want to join the gang?

optimate.de

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