Nimiq / Blockchain campaigning

Jungle Fever

In 2017, we took off to Costa Rica to join a technological jungle adventure with Nimiq.

Nimiq is an Inuit word for an object or force of connection and unification. Our client thought of Nimiq as a good name for an revolutionary idea: a entirely browser-based blockchain, written entirely in JavaScript.

A web-native Blockchain eradicates the need to download anything, to register anywhere and - most importantly - to understand how it works to be able to use it: The holy grail of Blockchain mass adoption.

With the Testnet in the final stage, we took up UI, UX, and campaigning. Nimiq was holding an Initial Coin Offering (ICO) to fund the production of a fullon ecosystem, truly decentralized and with minimal entry barriers.

Honoring the technological possibilities Nimiq works with, we developed an interface that needed to be, as one of the founders described it, ‘so easy, your grandma could use it’.

With one click, users are enabled to connect to the Nimiq Blockchain and become a ‘first class’ citizen. This means he can mine Nimiq with his desktop computer, laptop or even a mobile phone.

We challenged the interface to follow the simplicity of the tech. In sync with the platform, ‘Cashlinks’ allows to send money as a plain link, pasteable in any text message.

Besides the UI and UX, we engaged in the marketing of the projekt. Many of the stages an ICO goes through are similar to the ones of a fundraising campaign.

Our activities included building the website, defining wording and tonality, steering community and social media efforts, PR outreach, and ICO specific communication measures, such as announcements.

We learned by doing and contributed to US$18 million being raised in less than two weeks.