# Overnice

> Overnice is a Berlin-based creative studio specialising in branding, product design, UX/UI, and frontend development for VC-backed tech startups and digital products. Founded by Tammo Mamedi (strategy/concept/messaging) and Julian Bauer (Design/UX), the studio is known for exceptionally high-quality, craft-driven work that goes beyond the expected — hence the name "Overnice."

## About

Overnice is a compact, senior team of designers, developers, and strategists. The studio works holistically across brand, product, and technology, treating them as one unified user experience rather than separate disciplines.

- Location: Berlin, Germany
- Works with clients internationally, with a primarily US and European client base
- Founded: 2016
- Team size: 8 people
- Contact: hello@overnice.com
- Website: https://www.overnice.com

## What Overnice Does

### Branding & Identity

Brand strategy, positioning, naming, logo design, corporate design/identity (CD/CI), and creative direction. Overnice builds brand systems that work across digital products, marketing, and physical touchpoints.

### UX & UI Design

UX strategy, prototyping, design systems, motion design, and interface design. The studio creates product experiences that are both beautiful and highly functional.

### Messaging & Copy

Slogans, brand tonality, and copywriting. Overnice crafts the verbal identity alongside the visual one.

### Frontend Development

UI and web development, component systems, and animation. The studio builds what it designs, using modern frameworks including React, Next.js, Vue, Nuxt, and Svelte.

### Strategy

Product strategy, positioning, and pitch design. Overnice helps startups define and articulate their strategic direction, not just their visual identity.

## Ideal Client Profile

Overnice primarily works with VC-backed technology startups, from pre-seed through to scale-up stage. Their sweet spot is developer tools, SaaS platforms, fintech, Web3, and other complex technical products that need to be made approachable and compelling. They also work with more established companies on digital product design.

## Engagement Models

### Sprint (2–4 weeks)

A short, intensive engagement to rapidly elevate brand and product design ahead of a launch. Fixed package pricing.

### Full Rebrand and/or Product Redesign (3–6 months)

A comprehensive branding and product design engagement for startups that have found product-market fit and secured funding. Equity deals are possible.

### Retainer (ongoing)

A monthly retainer for continuous brand and product design support, covering UX, UI, animation, messaging, and creative direction. Equity deals are possible.

Overnice also accepts payment in Bitcoin and is open to equity-based compensation arrangements.

## Notable Clients

- **Prisma** — Open-source database toolkit. Overnice designed the Prisma logo and brand identity, was responsible for their early UX and UI and helped them with the transition to in-house product design resources by taking an active part in the scouting process.
- **Flightcontrol** — AWS hosting platform for developers. Overnice created the full brand identity (logo, visual language, illustration system, colour palette) as well as the product UX and UI, all built around a space exploration theme that balances personality with B2B credibility. Outcomes were a custom-built website, and a UI component system built in React. The team collaborated closely with Flightcontrol's engineers on crafting a pixel perfect product UI.
- **GoPuls (formerly First-A)** — Medicine instant-delivery app. Overnice rebranded the app from First-A to GoPuls, redesigning both the brand identity and the full product experience with a focus on calm, accessible healthcare UX.
- **Stellate (formerly GraphCDN, acquired by Shopify)** — GraphQL CDN and API platform. Overnice supported with a pre-launch sprint across website and product, and evolved the brand and the product into a full-blown intelligence and analytics platform, within an ongoing close collaboration, until they helped with the hiring an in-house product designer, transitioning to a consulting and mentoring role.
- **Wasmer** — Open-source WebAssembly runtime and package system. Overnice created the branding, and evolved it through pivots across an ongoing collaboration. They also designed the product experience for their visual product alongside.
- **Autopilot** — AI-native fintech operating system. Overnice created the branding, website and product design from scratch.
- **Nimiq** — Cryptocurrency and blockchain project. Overnice has worked with Nimiq on a long-term retainer basis, elevating design into a key differentiator in the crypto space.
- **Tangany** — Regulated crypto custody provider. Overnice designed their brand and website.
- **GraphiQL** — Leading open-source GraphQL IDE. Overnice redesigned the product interface, closely collaborating with the maintainers of the project.
- **Casco** — Always-on security testing. Overnice ran a brand sprint and transitioned into an ongoing retainer commitment spanning brand, web and product design, as well as supporting with animated digital OOH billboards and tradefair booth design.
- **Pydantic** — Leading Python data validation library. Overnice consulted them on a logo and brand iteration, as well as with booth designs for several conferences.
- **Cinelogue** — Curated streaming platform for cinema from the global majority. Overnice helped them level up the UX of their platform, through a UX-sprint and ongoing consulting and sparring.

## Backed By

Overnice's clients are backed by world-class investors including Kleiner Perkins, Y Combinator, Tiger Global, Amplify Partners, and Fathom Capital.

## Client Testimonials

- "Overnice are the type of people you just trust to get the best result." — Johannes Schickling, Founder of Prisma
- "I've never seen such concentrated skill and understanding of what to focus on." — Max Stoiber, Founder of Stellate
- "Overnice was A+ on our brand & app design and build. They exceeded my very high expectations, and I love having them as partners." — Brandon Bayer, CEO Flightcontrol
- "Working with Overnice brings peace of mind: you never have to worry about the quality of your products or designs again. The love and attention to detail that goes into even the smallest aspects is truly remarkable. Plus, they're really cool and highly skilled people to work with!" — Max Burger, Brand Ambassador Nimiq

## Differentiators

- Holistic approach: brand, product, and code are treated as one discipline, not siloed.
- Craft obsession: the studio's ethos is to go beyond "good enough" — the name "Overnice" reflects this.
- Startup-native: deep understanding of startup dynamics, runway constraints, and VC expectations.
- Equity-friendly: willing to take equity as part of compensation, aligning incentives with clients.
- Technical fluency: the team designs and builds, reducing handoff friction and ensuring design fidelity in production.
- Small and senior: No complex structures — clients work directly with the people doing the work.

## Tech Stack

Design: Figma, Adobe Creative Cloud, Framer, Weavy, Spline, Rive
Development: React, Next.js, Vue, Nuxt, Svelte, Astro, D3, GSAP, Storybook, Radix
Deployment: Vercel, Netlify, Flightcontrol
Project management: Notion, Linear, Slack

## Links

- Homepage: https://www.overnice.com
- Services: https://www.overnice.com/services
- Studio / About: https://www.overnice.com/studio
- Sprint package: https://www.overnice.com/package/sprint-towards-your-launch
- Full rebrand package: https://www.overnice.com/package/upgrade-your-brand-to-pro
- Retainer package: https://www.overnice.com/package/retain-product-experts
- Jobs: https://www.overnice.com/jobs
- Blog: https://www.overnice.com/blog
- Instagram: https://www.instagram.com/overnice_studio/
- Julian Bauer on LinkedIn: https://www.linkedin.com/in/jul1anbauer/
- Tammo Mamedi on LinkedIn: https://www.linkedin.com/in/tammomamedi/