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Product for GoPuls

We're not always working with brainy developers in mind. Sometimes, it's for people operating at 60% capacity. We call that range.

Product

GoPuls launched as Germany's first instant medicine delivery service and was later acquired by Shop Apotheke.

Puls app on an iPhone

For GoPuls, an online pharmacy, it was important that every interaction and navigation decision considered people who might be sick or elderly. One question anchored it all: what's the fastest way to feel better?

Overview sheet of the Puls app design system on an off-white background, showing product cards, order-tracking steps, category tiles, form fields, tip selector and order summary components.

The user journey needed to be trustworthy as much as seamless. With that in mind, we intentionally opted for familiar healthcare cues and colors, establishing credibility needed when you're not feeling like yourself.

Puls app medicine category screen with a product grid of items such as Aspirin Complex Granulat, Paracetamol ratiopharm and Nasenspray ratiopharm, showing prices and a blue cart bar.
Puls app product detail screen for Aspirin Complex Granulat with pack-size selector, price, effects list, dosage information and an add-to-cart button.
Puls app cart screen with the 'Sicherheit und Beratung' bottom sheet asking about pregnancy, age and breastfeeding before placing the order.
Puls app order tracking screen reading 'Bei dir in 12 Minuten' with confirmation, preparation and delivery steps and a map of the courier route.

We introduced hand-drawn illustrations and a visual language that evokes comfort and calm. The goal wasn't to replace the experience of going to a physical pharmacy but to top it.

Puls category illustration on a yellow background: 3D-rendered flowering herb beside a blister pack of tablets, for allergy and hay-fever remedies.
Puls category illustration on a light blue background: 3D-rendered jar of ointment with an open tin and a blister pack, for skin care.
Puls category illustration on a blue background: 3D-rendered cup of herbal tea with a capsule blister pack, for cold and flu remedies.
Puls category illustration on a green background: 3D-rendered mortar and pestle with chamomile flowers, for herbal remedies.
Puls category illustration on a red background: 3D-rendered heart held in hands with a pet paw, for family and pet care.
Puls category illustration on an indigo background: 3D-rendered supplement bottle marked with Zzz and a tea bag with a moon-and-stars tag, for sleep aids.
Puls category illustration on a green background: 3D-rendered toothpaste tube and mouthwash bottle, for dental and oral care.
Puls category illustration on a pink background: 3D-rendered menstrual cup and pump bottle, for intimate and period care.
Puls category illustration on a blue background: 3D-rendered eye-drop bottle and a blister pack of earplugs, for eye and ear care.
Puls category illustration on a yellow background: 3D-rendered rapid test cassette showing a result line beside a blood-pressure monitor bulb and gauge, for tests and measuring devices.
Puls category illustration on an indigo background: 3D-rendered roll-on deodorant with a leaf icon and a carton with a hair icon, for deodorant and hair care.
Puls category illustration on a yellow background: 3D-rendered supplement bottle with a fish-oil icon beside a lemon slice, for vitamins and supplements.
Puls category illustration on a red background: 3D-rendered first-aid supplies with a box of plasters and a rolled bandage.
Puls category illustration on a mint green background: 3D-rendered dropper bottle and spray bottle with plant icons, for herbal drops and sprays.
Puls category illustration on a yellow background: 3D-rendered stomach illustration with a medicine carton, for stomach and digestion remedies.
Puls category illustration on a pink background: 3D-rendered pill bottle with a heart icon beside an anatomical heart, for heart and circulation.

MessagingComplementing the design, the messaging takes the shortest route to what matters. Necessary information is clear, concise and surfaced without endless reading.

Puls app product copy block listing the effects 'Schmerzlindernd', 'Entzuendungshemmend' and 'Fiebersenkend' with the blue Aspirin Complex description text.
Puls app dosage and warning copy block showing 'Einzeldosis 1-2 Beutel' and 'Maximale Tagesdosis 6 Beutel' with contraindication lists.
Icons duotone
Icons plain

GoPuls couldn't have been built without consumer-first thinking. From trust to comfort, every decision was designed around ease when people needed it most.

Puls app checkout screen shown on a smartphone resting on a navy fleece blanket, with a 'Payment successful' confirmation card and German delivery details.
Product Design
Julian Bauer, Semir Greven
Illustration
Ariana Montero
Messaging
Tammo Mamedi
Frontend / Component System
João Rodrigues

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