Out of many — one
A myriad of providers and regulations make global payments a doozy. Autopilot is an AI-native finance platform that turns chaos into actionable insights.
Built to 10x finance team’s oversight and efficiency, Autopilot unifies global payment operations into one. Clients trust it to identify where attention is needed, proposing an optimal solution and fading to the background when everything runs smoothly again. We were challenged to create a branding that reflects this duality of acute action in between smooth sailing.
The logo represents raw data points converging into a clear signal. It expresses the brand’s core promise: endless streams of information distilled into a single moment of insight. Paired with a precise wordmark, the symbol scales seamlessly from product UI to global campaigns – and it’s fun to animate.
Dunes serve as the core graphic metaphor for the opaque global data flows. Composed of dotted patterns, they evoke the vast and shifting landscape of financial operations. In contrast, the UI and key website elements sit within clear-cut, rock-solid boxes symbolizing the security and decisiveness that Autopilot’s insights bring.
The color system makes operational health instantly visible. Red signals critical issues, purple highlights required actions, and blue points to opportunities, while green marks the optimal state. These colors are never just decorative — they are functional signals that turn complex financial operations into a language teams can read at a glance.
This focus on focusing is also reflected in the way we display copy. Every headline, no matter if on a website, a billboard – the ones displayed above are mocks – or a trade fair booth, is split into an highlight and a flowy silver shimmer that keeps the spotlight where it belongs.
PP Mori gives Autopilot a clear and confident voice. It’s a geometric/gothic sans-serif font inspired by contemporary Japanese aesthetics. It balances legibility with personality to carry headlines, UI text, and brand marks alike.
We designed the icon system for clarity at every scale. Duo-tone filled icons represent features and insights, giving structure to the product. Utility fill icons support text by drawing quick attention to actions, while lightweight line icons handle navigation inside the interface. Together they create a consistent visual language that is simple, functional, and unmistakably Autopilot.
